01 Profile
Marketing communications professional and practicing artist working across brand, communication, contemporary culture and creative production.
Currently leading Marketing Communications for invi, with experience across communication strategy, integrated campaigns, brand and product messaging, PR, partnerships, content, CRM, audience journeys and marketing automation.
Alongside my commercial work, I maintain an independent artistic practice spanning performance, sound, writing, directing and collaborative projects. This combination shapes my interest in working with galleries, artists and cultural institutions.
My work focuses on translating ideas into clear narratives, building communication systems around them and connecting projects with relevant audiences, partners and communities.
02 Professional Experience
Asan Pardakht / invi
MarCom Manager
Lead Marketing Communications for invi, a fintech investment platform, connecting brand strategy, product communications, campaigns and customer experience across multiple touchpoints.
- Established a unified communication framework across marketing, CRM and product touchpoints.
- Lead integrated campaigns from communication strategy and concept development through execution.
- Develop positioning, messaging and communication systems for product launches, partnerships and customer-facing initiatives.
- Direct content strategy, UX writing, editorial direction and campaign storytelling across owned channels.
- Design lifecycle communication journeys and CRM workflows for different audience segments.
- Develop strategic partnerships and co-marketing initiatives.
- Collaborate across Product, Design, Marketing, CRM and commercial teams to maintain consistency across the customer experience.
- Support SEO strategy through editorial planning, messaging and content development.
- Introduced AI-assisted and automated workflows to improve marketing operations, production efficiency and internal collaboration.
Janebi
Content & Media Manager
Led content and media communications for one of Iran's largest consumer electronics e-commerce platforms.
- Developed communication strategies aligned with commercial and brand objectives.
- Planned integrated campaigns across digital, content and social channels.
- Led editorial planning and coordinated multidisciplinary creative production.
- Used campaign performance and audience insights to refine communication and content strategy.
Nobitex
- 1 PR Specialist
- 2 Social Media Manager
- 3 Content & Media Specialist
Progressed through three communications roles at one of the region's leading cryptocurrency exchanges.
- Planned educational and brand communication initiatives around cryptocurrency and blockchain.
- Translated complex financial and technical subjects into accessible, audience-focused narratives.
- Supported PR, media and external communications across owned and earned channels.
- Worked with Product, Marketing and Design teams during launches and strategic campaigns.
03 Selected Artistic & Cultural Practice
Current · 2026
Can You S…?
Sound installation and limited audio-zine editions
Current · 2026
Bye-Gones | بایگان — File 01
Encountering Reza Abdoh
Home
Playwright, Director, Narrator
King Lear
Playwright, Director
Just Space
Playwright, Director
Ants
Actor
04 Additional Experience
Rogar Studio
Creative Marketing Director
Creative and marketing direction for selected projects alongside my full-time role.
Avangrad Magazine
Copywriter
Writing and editorial work across cultural and magazine content.
Freelance
Translator, Writer & Editor
Independent translation, writing and editorial work.
06 Core Expertise
Communications
Marketing Communications · Communication Strategy · Brand Communications · PR · Messaging & Positioning · Product & External Communications
Content & Creative
Content & Editorial Strategy · Storytelling · Copywriting · UX Writing · Creative Direction · Creative Production
Campaigns & Audiences
Integrated Campaigns · Audience Segmentation · CRM & Lifecycle Communications · Audience Journeys · Digital Communications · Campaign Analysis
Partnerships & Operations
Strategic Partnerships · Co-Marketing · Cross-functional Collaboration · Marketing Automation · AI-assisted Workflows