Hodjat Salimi

Lead Marketing Communications for invi, aligning brand strategy, product communications and customer experience for a fintech investment platform.

• Unified marketing, CRM and product communications into a consistent brand and customer experience.
• Lead integrated campaigns end to end, from strategic planning and narrative development through execution.
• Built messaging architecture for product launches, partnerships and customer lifecycle communications.
• Designed CRM journeys and automation workflows to make communications more timely and relevant.
• Direct content strategy, UX writing and SEO-aligned messaging across owned product and marketing channels.
• Develop strategic partnerships and co-marketing initiatives that extend brand reach and relevance.
• Introduced AI-assisted workflows that streamline planning, production and cross-team collaboration.

Led content and media communications for one of Iran's largest consumer electronics e-commerce platforms.

• Translated commercial and brand priorities into integrated communication plans across digital and social channels.
• Built an editorial planning and creative production rhythm that improved consistency across campaigns.
• Directed multidisciplinary creative collaboration from brief through delivery.
• Used campaign performance and audience insights to refine messaging, formats and channel choices.

Progressed through three communication roles within one of the region's leading cryptocurrency exchanges, expanding responsibility across PR, social media and strategic content.

• Turned complex cryptocurrency and blockchain topics into accessible, audience-focused narratives.
• Planned educational campaigns that supported understanding and trust in an emerging category.
• Supported public relations initiatives and strengthened messaging across owned and earned media.
• Managed social communication across fast-moving market moments while maintaining brand clarity.
• Partnered with Product, Marketing and Design teams on launches and strategic campaigns.